Howard Dean and the Viral Ties That Bind
April 17, 2008
Minty Musings is so right: Howard Dean “was way ahead of his time.” Dean and his team–Joe Trippi, Zephyr Teachout,and of course, Garrett Graff–really bought “into the value of the Internet,” as Jenny from the Farm aptly pointed out.
The creation of the Open-Sourced “Deanspace” (Zack Rosen) fit perfectly into Joe Trippi’s “Perfect Storm.” Deanspace, Meetup.com and SmirkingChimp.com galvanized Dean supporters across the country in a way that had never been done before…virally. Sociologist, Mark Granovetter, called this phenomenon, “the strength of weak ties.”
From Wikipedia:
The “weak ties” create a network where “supporters will sign up supporters who will sign up even more supporters, so the growth through group-forming is a social network explosion, and the value is not just in the numbers here.” Ultimately, Dean’s “explosion” of support did not withstand his explosion of passion–but his campaign’s Internet strategy set the new standard.
Entry Filed under: SCS Spring 2008. Tags: Deanspace, Garrett Graff, Howard Dean, Jenny From the Farm, Joe Trippi, Mark Granovetter, Meetup.com, Minty Musings, Moveon.org, SmirkingChimp.com, The Perfect Storm, weak tie hypothesis, weak ties, Zack Rosen, Zephyr Teachout.
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1.
Anne Juel Jorgensen | April 19, 2008 at 12:27 pm
I am aslo fascinated by this theory and I really like your illustration!
2. The Cat is Out of the Bag&hellip | April 19, 2008 at 7:25 pm
[...] networks grow exponentially and “may result in deeper engagement” (Lebkowsky). It seems like BeckBlogic Weblog and I have noted the same sentences in this essay, please read this entry about sociologist, Mark [...]