I guess by now you figured out a couple of things about me. I love to laugh and I am sentimental (Alan and Rosie, I’m open-sourcing here–learned that from you guys!) So for my final class post, I’m leaving a laugh and a sentiment.

For my laugh… Here is a video that reminds me of the semester (oh yeah, I like analogies too!). You started out thinking “Social Media”–how tough is that?! But then, along came Garrett who took us on a journey of Web 2.0 “consumption”…at lightning speed. And the more we consumed, the more he passed along!

And now I shift gears. For the sentiment…

To my classmates, thank you. I have learned a lot from each of you. I have enjoyed and looked forward to your blog posts. You have shared your lives, perspectives and opinions–your blogs have been a pleasure to read. Jenny and Rosie–and all who keep writing, I will keep reading…I am a subscriber (thanks to RSS and my Google reader)! Yes, I’m a geek and I subscribed to all the class blogs.

Lastly, one of my children’s teachers would read this poem on “Parents’ Night” to illustrate her hopes for our kids for the year. I love the poem…however, I never thought it would refer to me!

Garrett, thanks for the wings!

Posted in General
Tags: and they flew, business of life, come to the edge, ethel mertz, Garrett Graff, Georgetown, graff, i love lucy, Jenny From the Farm, Laugh, MPPR 850, open sourcing, parents' night, rosie the third, sentiment, Web 2.0, wings

Thoughts from an Earthy Pearl led me to Chris Anderson’s interview (click on “Free” in her blog post–LaKristen!). Thanks to her ingenuity, I was able to watch Anderson share “pearls” of wisdom and optimism–for free. “Every industry that becomes digital eventually becomes free,” he said. Anderson referred to Google’s business model–free services, software and information–and Wikipedia’s “gift economy” (for free, no advertising). I like this new economy. As Kristen suggested, “it applies to Free online television too.” Like Kristen, I haven’t watched much TV (other than news) in recent years either, but it’s great to know I can watch online–anytime I want to…for free. The digital world is an oyster!

Posted in SCS Spring 2008
Tags: Chris Anderson, free, Garrett Graff, online tv, Thoughts from an Earthy Pearl

“You know, one of the things about the internet is that people generate all kinds of stuff. In some ways, it’s the democratization of the campaign process.” - Barack Obama (p. 254 “The First Campaign“)

In “The First Campaign: Globalization, the Web and the Race for the White House,” Garrett Graff introduces “a new way of doing politics.” He illustrates ways in which the Internet allows supporters to find each other, to voice opinions, to share information, to collaborate, to comment and to donate (money, time, ideas). And, the results can catapult, punish, or finish a candidate.

Graff says, “2008 is a ‘first campaign’ in another way. The very technology that has transformed the global economy has transformed the campaign process as well, so that the race will be run as much on the World Wide Web as in union halls and town squares and on television.”

Like never before, people are linking to one-another, communicating opinions and consuming information–on a global basis, in split-second timing. The “First Campaign” discusses how politics has become increasingly innovative. Through blogs and other social media platforms, individuals now have more access, more information and a louder voice–and they have networks. There is power in numbers; and politicians need to be proactive, responsive–and tech savvy. Steve Jobs said, “Innovation distinguishes between a leader and a follower.” In today’s world, leaders need to understand the vast power of the Internet, embrace it and then, run with it.

Posted in SCS Spring 2008
Tags: a new way of doing politics, Barack Obama, Blogs, Garrett Graff, globalization, Internet, politics, power in numbers, quotes, social media, steve jobs, The First Campaign

My son just taught me how to Make a Little News regarding Michel-Edouard LeClerc’s blog. Chapter 8 of “Naked Conversations” highlighted Michel-Edouard LeClerc’s as the quintessential business leader’s blog. Can’t wait to read the blog, right?! One problem…I don’t speak French–and it didn’t translate with Google. Other than reading the great quote Gregg posted on his blog, I was limited.

Until…

My son led me to a Firefox Add-on called “translator” (by Byron Adams) It “is a web translation extension that allows you to translate any web page into nearly any language at the click of a button.” I downloaded it…it worked. Can’t wait to start reading! (Thanks, Jack!)

Posted in SCS Spring 2008
Tags: business leader, Byron Adams, De Quoi Je Me, Firefox, Firefox translator, French, Gregg, Jack, Make a Little News, Michel-Edouard Leclerc, Naked Conversations, translate English, translator

Minty Musings is so right: Howard Dean “was way ahead of his time.” Dean and his team–Joe Trippi, Zephyr Teachout,and of course, Garrett Graff–really bought “into the value of the Internet,” as Jenny from the Farm aptly pointed out.

The creation of the Open-Sourced “Deanspace” (Zack Rosen) fit perfectly into Joe Trippi’s “Perfect Storm.” Deanspace, Meetup.com and SmirkingChimp.com galvanized Dean supporters across the country in a way that had never been done before…virally. Sociologist, Mark Granovetter, called this phenomenon, “the strength of weak ties.”

From Wikipedia:

“The ‘weak tie hypothesis’ argues, using a combination of probability and mathematics, as originally stated by Anatol Rapoport in 1957, that if A is linked to both B and C, then there is a greater than chance probability that B and C are linked to each other.”

The “weak ties” create a network where “supporters will sign up supporters who will sign up even more supporters, so the growth through group-forming is a social network explosion, and the value is not just in the numbers here.” Ultimately, Dean’s “explosion” of support did not withstand his explosion of passion–but his campaign’s Internet strategy set the new standard.

Posted in SCS Spring 2008
Tags: Deanspace, Garrett Graff, Howard Dean, Jenny From the Farm, Joe Trippi, Mark Granovetter, Meetup.com, Minty Musings, Moveon.org, SmirkingChimp.com, The Perfect Storm, weak tie hypothesis, weak ties, Zack Rosen, Zephyr Teachout

While doing research for the Social Media Plan paper, I discovered several Social Media SEO tools that I thought I’d share.

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To add the “Fave This Blog” button to my blog, I went to my Technorati account and clicked “[Edit]” (you will be on the “My Account” page). Then I went on to:

• Click “Blogs” tab
• Click
• Scroll down to code. Highlight and right click to copy the code.
• Paste it into a “Text” Widget (in WordPress “Design”).
• Click “Save Changes.

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To add RSS Feed Options (“Chicklets”) to my blog, I logged in at Feedburner and clicked “My Feeds” in the upper left hand corner. I then went on to:

• Click my blog name in the “Feed Title.”
• Click the “Publicize” tab.
• Scroll down to “Chicklet Chooser” on the left menu of Services.
• Choose the “Chicklet” …(code appears).
• Right click and highlight the code; paste it into a “Text” Widget (in WordPress “Design”) .
• Click “Save.”

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To add a Social Media bookmarking and sharing application button, I went to AddThis . I then went on to:

• Open an account.
• Click (do not enter a blog type.)
  

• Choose the button.
• Cut and paste the top code (in the box) into a “Text” Widget (in WordPress “Design”) .
• Click “Save.”

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To add a Digg button to a blog post, I went to WordPress FAQs. I then went on to:

• Register the blog post at Digg.com (clicking “Submit New” in the upper right-hand corner).
• Enter URL for the blog post, click “News Article” and click “Continue.”
• Enter Title and Description
• Choose Topic and “Submit Story.”
• Click “Totally Original, I Swear.”
• Click “My Profile” (upper right-hand corner).
• Click on the “1 digg” button; copy the URL.
• Paste URL into blog post–and put around URL.
• Click “Save.”

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To Digg this post (for example) using the “Add This” button, click (the button is also on the right-hand column of this blog) and then click on the Digg link on the right column of the pop-up page (see copy of page below).

The “Add This” button links to 36 social media platforms (click here to see the platforms).

Posted in SCS Spring 2008
Tags: add this, AddThis, ask, backflip, blinklist, blog, blogmarks, bookmarking, button, chicklet, chicklets, del.icio.us, Digg, digg it, diigo, Facebook, fark, fave this blog, feed, feedburner, furl, get your button, Google, google bookmarks, ling-a-gogo, live, magnolia, mister wong, mixx, my space, netscape, netvous, newsvine, propeller, publicize, reddit, rss, rss feed, rss feed options, search engine optimization, seganlo, SEO, sharing, simpy spurl, slashdot, social media, social media plan, social media platforms, social media sharing, stumble upon, stumbleupon, tailrank, Technorati, text widget, tools, Twitter, URL, widget, Wordpress, wordpress design, yahoo

I couldn’t resist! (After all, it is April!)

Posted in SCS Spring 2008
Tags: Rick Roll'd, Star Wars, Web 2.0, Yoda